Giving Back
At Eve’s Apple®, we believe beauty means nothing without integrity. Every jewel we create carries a sacred story, not only for the woman who wears it but also for the Earth and the hands that shape it.
We dream of prosperity that circulates. When love flows, abundance flows with it. That is why a part of every purchase supports Women’s Earth Alliance (WEA), a global movement empowering women who protect our planet.
The Essence of Our Existence
Why We Give (Back)
Here's the thing: at Eve’s Apple®, our story did not start with the desire to sell jewelry. Our journey began with a simple question: how can we step out of the rat race and contribute to a more meaningful world? It started with the wish to do something that truly matters for the world we live in. Initially, we thought of many ideas, from charity to coaching and beyond. Yet along the way we realized something essential: to truly have impact, you first have to create value, space, and authenticity.
That is why we believe that creating a value-driven brand is our chosen path. One that creates beauty with purpose, honours both people and planet, and offers ethically sourced products that carry meaning and intention. When someone chooses one of our creations, they are not just buying a shiny jewel, they are joining a movement of conscious creation. And together we create the strength and resources to support what matters most: caring for each other.
We do not believe in charity as a one-way act of giving, but in conscious creation that nourishes everyone involved. By growing in this way, we also create more space in our own lives, more time, freedom, and means to dedicate to what truly brings change. Our intention has never been endless growth, but meaningful growth that drives prosperity which circulates, so that giving becomes a natural extension of living, not just giving back.
That is why integrity guides everything we do. From the materials we choose to the people we collaborate with, from our packaging to the hands that craft each piece, we seek the delicate balance between value creation and care for the Earth, between beauty and dignity, between success and responsibility. It is important to understand that this practice is an ongoing balance. You cannot create value by doing nothing, but you can choose to do it in a way that is as ethical and sustainable as possible, creating even more value and impact on both sides of the value chain.
So Eve’s Apple® is not just about giving 'back'. It is about creating a value driven chain 'to be able to give'. We know perfection doesn’t exist, and we are still at the very beginning of our story. Yet we keep learning, searching and changing, one conscious choice at a time. So that not only you become a little more radiant, but the entire planet with you.
Why WEA
As a young brand, we are still laying our foundations. When you begin something from the heart, a thousand things call for your attention, from creation and craftsmanship to storytelling and logistics. In this phase, our main focus lies on developing our collections and sales channels, building real value so that, in time, we can grow into our own dedicated giving program.
Until then, we wanted to start giving in a way that feels genuine and aligned with our values. That is why we chose to collaborate with Women’s Earth Alliance (WEA), an organization whose mission resonates deeply with ours. We have had heartfelt conversations with their team and feel inspired by their integrity, clarity, and impact. Through this partnership, we can already live our vision of shared prosperity while continuing to build the world of Eve’s Apple®.
For over fifteen years, WEA has supported thousands of women leaders across more than thirty countries. They train and resource women who are restoring forests, protecting water, growing sustainable food, and building clean energy solutions in their communities.
Their work proves a simple truth: when women rise, the Earth heals. One woman becomes ten, ten become a hundred, and ripples of change move across generations.
This vision aligns perfectly with our mission to create beauty that gives back, to empower women through conscious creation, and to remind the world that true prosperity is shared. Through our collaboration with WEA, every jewel becomes part of a greater cycle of love, abundance, and restoration.
Your Impact
Instead of spending five or even ten euros on a luxurious packaging box, we intentionally choose more ecological and lower trier options, redirecting those saved resources toward what truly matters. Rather than giving the usual (mostly symbolic) one euro per piece, we commit to donate 2 euro of every sold piece to Women’s Earth Alliance (WEA), supporting their mission to empower women who protect and restore our planet. Your purchase helps provide:
- Tools and training for local women leaders
- Reforestation and biodiversity protection
- Clean water and renewable energy access
- Regenerative farming and seed preservation
- Support for traditional ecological knowledge
When you wear Eve’s Apple®, you are not only adorning yourself, you are helping weave a more beautiful world, one led by empowered women and rooted in love for the Earth.
When you purchase from Eve’s Apple®, you help give back to those in need, uplift the artisans behind every jewel, and join a community rooted in beauty, love, and purpose.
